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PROJECT OVERVIEW
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Nera
A refined identity and e-commerce experience for a modern skincare brand, balancing clinical clarity with a softer, more tactile visual language
Released
2025
Timeframe
8 weeks
Role
2025
Project Type
Beauty
Art Direction
E-commerce
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01
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BEHIND THE WORK
Nera needed a beauty identity that felt expressive and premium without relying on the familiar visual language already seen across modern skincare and lifestyle brands
We combined refined typography, editorial imagery, and a clean digital system to create a brand experience that feels elevated while keeping the product at the center
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02
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THE CHALLENGE
Nera needed a beauty identity that felt expressive and premium without relying on the familiar visual language already seen across modern skincare and lifestyle brands
We combined refined typography, editorial imagery, and a clean digital system to create a brand experience that feels elevated while keeping the product at the center
[
03
]
THE RESULT
The final identity gives Nera a recognizable visual world that feels consistent across product storytelling, campaigns, and the complete e-commerce experience
A clearer content hierarchy improves product discovery, while the flexible brand system gives future collections enough room to evolve without losing recognition
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User Engagement
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Conversion Rate
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Session Duration
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04
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MORE WORK
